The return of Roman Reigns good for WWE business
Roman Reigns generated $800,000 revenue for WWE within two hours of his WWE return at SummerSlam 2024.
Soon after Roman made his return, WWE announced a new custom merchandise for sale. It was a Roman Reigns championship belt.
WWE only had 1316 belts, with 1 costing $600. All of them were sold out within 1 hour.
#romanreigns #summerslam pic.twitter.com/QTryOZD0f8
— Steve Gerweck (@SteveGerweck) August 4, 2024
Roman Reigns' return at #SummerSlam last night has been viewed 75,000,000+ times already across WWE's social platforms. And his brand new Championship Belt design on WWE Shop sold out, generating $800,000+ in revenue, in an hour. The Original Tribal Chief is a draw, brother. pic.twitter.com/SliaQT6W6Q
— Gorilla Position (@WWEGP) August 4, 2024
And yet, Eric Bischoff said that having Reigns return at SummerSlam would have been a mistake, because it would have been too soon.
Honestly, why anyone even listens to Bischoff anymore is beyond me.
He clearly is jealous of the fact that he’s no longer socially relevant when it comes to wrestling.