Zack Ryder says he could never get WWE approval for his Internet Title

“So I was presenting it to someone to, you know, to get approval to wear it on television. I was denied and I was told that I’m a mark for myself, which isn’t true. But like I said, I didn’t actually think I was the Million Dollar Champion or the Internet champion. I explained. It’s just like the Million Dollar Championship, right? It’s an accessory. It’s cool because with a gimmick and you could have sold these things. You could have made a killing selling these things, the foam, the replicas. But that did not happen. I never wore that on WWE programming, but it’s in the video game. There’s a T-shirt with it and my action figure, but I never wore it on TV.”

source: Fightful