Austin: “If you don’t care, then why watch?”

“Stone Cold” Steve Austin was recently interviewed by Sports Illustrated. During the interview, he was asked to give one critique about the current WWE product.

Here is what Austin had to say:

“Emotion sells tickets and draws ratings. If you don’t care, then why watch? If you care, you’re invested in those characters. So slow it down a little bit.

“You can move as fast as you want in the ring, but to me, the business is built on characters, emotions, and depth. When you have great action on top of it, that’s even better. Right now, those guys and gals are operating at such a high speed and high level of athleticism.

It can’t get any higher than it is right now, so they need to keep finding ways to make people care about them. That will elevate the business and make it resonate with the audience.”