Jericho talks about how he helped New Japan

“I think I was the piece of the puzzle that they definitely needed at this point in time because what I do for that company is the same thing I did for New Japan last year. Now, I’m not going to say it’s 100% my work that led New Japan into selling out Madison Square Garden, but it’s a big reason. New Japan has become very hot over the last year with a lot of people that never watched it before. A lot of executives and fans that never watched it before became fans because they checked it out last year at the Tokyo Dome. They might’ve heard of this New Japan, they might’ve known some of the guys that were in it, but they weren’t really paying attention to it. So when Jericho shows up there, it’s like, ‘Oh my gosh, Chris Jericho is there? Well let me check this out,’ and then they watch the show and see, ‘Oh my gosh, you know, Jericho is great, but look there’s Kenny and we’ve got Okada and Tanahashi and The Young Bucks and Cody is there now, and Ibushi’s there.'”

source: SiriusXM’s Busted Open Radio